Ryu, Kisang; Jang, Soocheong - In: The Service Industries Journal 28 (2008) 8, pp. 1151-1165
Modifying the Mehrabian--Russell model, this study proposed a conceptual model to explore how customers' perceptions of dining environments influence emotion and behavioral intention (BI) in the upscale restaurant setting. Using a structural equation modeling analysis, this study showed that...