Head, Alex; Smith, Gary; Wilson, Julia - In: The Quarterly Review of Economics and Finance 49 (2009) 2, pp. 551-561
Some stocks have meaningful ticker symbols; for example, LUV (Southwest Airlines), MOO (United Stockyards), and GEEK (Internet America). Such tickers might be a useful signal of the company's creativity, a memorable marker that appeals to investors, or a warning that the company feels it must...