Jolley, William; Lee, Alvin; Mizerski, Richard; … - In: Journal of Business Research 66 (2013) 9, pp. 1617-1622
Online gambling providers require customers to allow email messages from the provider. This requirement provides … gambling marketers an inexpensive and potent medium to encourage frequent gambling, higher bets, and other potentially harmful … behaviors that may lead to problem gambling. An online casino was developed in 2000 to collect data on online gamblers' actual …