customization are attracting increasing attention. The trade-offs between productivity and customization have also been addressed by … both analytical and empirical models, but future research in the area of service customization will likely place increased …

This paper proposes a theory of competition and customization. When firms allocate their production to both custom …-made and standardized products, the fraction of sales from the former will increase in the face of increased competition …. Recent surveys conducted by the World Bank on Chinese firms provide a rare direct measure of customization that allows us to …

ramifications for their product variety and pricing decisions. Retailers may want higher variety to help reduce price competition …

In this paper, we study the standardization and customization decisions of two firms in a competitive setting, along … relative attractiveness of the standardization and customization strategies, and the potential outcomes. We identify the … strategic roles of product variety and lead time in the competition. In contrast to the previous literature, we find that …

This paper investigates the competitive market for mass-customized products. Competition leads to surprising …. Customization of both attributes cannot persist in an equilibrium where firms first choose customization and then choose price …, because effort to capture market with customization makes a rival desperate, putting downward pressure on prices. Equilibrium …

Zur Erstellung maßgeschneiderter Dienstleistungen ist die Mitwirkung des Kunden (Kundenintegration) unerlässlich. Dem … Management von Kundenintegration auf Anbieterseite wird jedoch in der Praxis zu wenig Bedeutung beigemessen. Sie hat aber … fundmentalen Einfluss auf die Effizienz und Effektivität der Leistungserstellung. Der vorliegende Beitrag stellt Kundenintegration …