This paper develops a model of information-acquisition decisions by firms that are competing in a "strategic factor market" (Barney 1986) to purchase a scarce resource whose value is unknown and differs across firms. The model builds on the argument that more accurate expectations about the...

In spite of the normative appeal of flexibility, the concept has rarely been considered from strategic marketing perspective. Without being market focused, flexibility will not result in superior value creation and sustainable competitive advantage. In the light of the above shortcomings, this...

This paper outlines several approaches and develops a conceptual explanation toward identifying catch-up processes between leaders and followers within a group of industrialised countries (or even emerging economies), in pursuit of higher levels of productivity and economic performance that...

This paper outlines several approaches and develops a conceptual explanation toward identifying catch-up processes between leaders and followers within a group of industrialised countries (or even emerging economies), in pursuit of higher levels of productivity and economic performance that...

It is very important to investigate what factors influence a high level of the service customer orientation of hotels employees under the conditions of the transition and a high rate of the unemployment. One of the conclusions of the research is that management of the hotels in Serbia don’t...

Customer relationship management - CRM implementations increased rapidly in Slovenia in the last few years, following the trends elsewhere. Studies reporting how the implementation project goes on before, between and after the implementation are scarce. We offer a thorough case study analysis of...

В статье анализируются особенности автомобильного рынка современной России, выявляются тенденции его развития в краткои среднесрочной перспективе.

Рассмотрены проблемы стратегического развития транспортно-логистических систем региона. В качестве перспективного инновационного направления развития таких...

Для успешной реализации стратегии маркетинга партнерских отношений в современной банковской среде необходимо учитывать зарубежный опыт в области маркетинга....

Customer relationship management - CRM implementations increased rapidly in Slovenia in the last few years, following the trends elsewhere. Studies reporting how the implementation project goes on before, between and after the implementation are scarce. We offer a thorough case study analysis of...