CHANUT, Odile; GHARBI, Nadjoua; FERNANDEZ, Dominique BONET - Institut de Préparation à l'Administration et à la … - 2014
Franchising has become a dominant model of distribution in the Western world. Franchising is also developing in … differences between Morocco, Algeria and Tunisia. Explanations are proposed, based on insights from institutional theory (DiMaggio … and Powell, 1983), where franchising literature has focused on agency theory and efficiency considerations in order to …