The aim of this paper is to analyse the construct involvement. Specifically, the present work extends the sphere of … study of the construct involvement at brand level, applying it to Denominations of Origin (D.O.s). Hence, after an overview … of the concept, it suggests a cognitive approach to the measurement of involvement. It proposes as indicators the number …

disentangle the relationship between student satisfaction, involvement and learning outcomes drawing on Astin’s involvement theory … that student involvement can be as important as perceived service quality on explaining student’s cognitive learning …

seetwo product categories : a high involvement product and a low involvement one. …

Dynamism, creativity, involvement are features that are regularly praised by organizations committed to development … evidenced in a research conducted in Québec where areas like project making, involvement in the community, and interest into …

involvement) and familiarity, and the influence of familiarity on analysis and elaboration (two dimensions of expertise …

as the tool for differentiation strategy. Quality products and services are no longer sufficient for business …