Rodríguez-Santos, M.; González-Fernández, Ana; … - In: Quality & Quantity: International Journal of Methodology 47 (2013) 2, pp. 1105-1123
The aim of this paper is to analyse the construct involvement. Specifically, the present work extends the sphere of … study of the construct involvement at brand level, applying it to Denominations of Origin (D.O.s). Hence, after an overview … of the concept, it suggests a cognitive approach to the measurement of involvement. It proposes as indicators the number …