Diepen, M. van; Donkers, A.C.D.; Franses, Ph.H.B.F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2006
and with the best donators receiving more mailings as a result of target selection, irritation might increase. As a result …, such irritation could cause individuals to donate less, and hence reduce revenues for charities. We develop a conceptual … model, which relates donating behavior to irritation and to mailing frequencies. We consider mailing frequencies relative to …