one language. Thus, bilingual consumers often receive services provided in a second or nonnative language. This article … examines these consumers' word-of-mouth intentions after a service provision in a second language. Two studies show that … consumers served in a second language are less likely to spread positive word of mouth. The results also reveal a negative halo …

This paper explores the potential for systematic scrutiny of the language of top management to reveal signals of … possible deceptive conduct. The language used in letters signed by Ramalinga Raju, Chair of the Indian multi-national company … Satyam, are analysed using a multi-method quantitative approach. We explore the language in Raju’s annual report letters from …

domains of knowledge production. From its initial emergence within the field of linguistics in the early 1990s, it has meant … of language; while others suggest it deals with declining linguistic diversity, broadly. Dr. Arran Stibbe, the convener … of the Language and Ecology Forum, generated an informal, 10-year retrospective survey in December 2012 and January 2013 …

theory, communicative language teaching, rhetoric, critical literacy and all these disciplinary perspectives help us to … occupational groups and it has emerged out of Halliday, Mackintosh and Strevens’work,The linguistic sciences and language teaching …(1964).Ever since it has developed rapidly and became a significant issue in English language teaching and research and its …

The purpose of this paper is to highlight the centrality of the application of language rules and communication … received. And teachers cannot give correct information and in a proper way if language rules and communication principles are … language, as is the case with us in Nigeria. The thrust of this paper therefore is to impress on all teachers, whose medium of …

The paper explores the relationship between language and economy, between text and context, through a case study: the … theory, which focuses on the intrinsic structure of discourse, the results suggest that more attention should be paid to the …