Among the diverse services of the tourism sector, this paper concentrates on the hotel industry, which includes a set of companies that is homogenous in production and competitive setting. The hotel industry is a key component of the tourism sector since it is fundamental to the provision of all...

Knowledge of how consumers react to different quality signals is fundamental for understanding how markets work. We study the online market- place for Android apps where we compare the causal effects on demand from two quality related signals; other consumers' stated and revealed preferences...

Traditional word of mouth, which was for many years used as effective advertising that didn't require major investments in mass media, has become a new marketing opportunity with the advent of new technologies and the Internet. Thus, a new marketing strategy called viral marketing has emerged...

Traditional word of mouth, which was for many years used as effective advertising that didn't require major investments in mass media, has become a new marketing opportunity with the advent of new technologies and the Internet. Thus, a new marketing strategy called viral marketing has emerged...

In just about one decade – of which the most recent five years were plagued by the global economic crisis – the EU - China bilateral trade developed swiftly and vigorously, by almost 400%, to become one of the most important commercial flows in global trade, with daily exchanges exceeding 1...

This continuation of the previous part of our proposed monograph, which by no means is intended as an exhaustive one, is corroborated by the citation of innovative criticism and ideas put forward by the various economists, the purpose of which is to highlight exactly the relativism and nuances...