Zhao, Xiande; Li, Yina; Flynn, Barbara B. - In: International Journal of Production Economics 142 (2013) 1, pp. 115-123
A product recall can be viewed as a firm’s worst nightmare. Although the long-term damage to brand equity and company reputation may be difficult, if not impossible, to quantify, the short-term impact on shareholders’ wealth is readily estimable. While many studies have examined this issue...