Lin, Hsin-Hui; Li, Hsien-Ta; Wang, Yi-Shun - In: Journal of Global Information Management (JGIM) 23 (2015) 2, pp. 1-23
Extant research on websites success has paid insufficient attention to the success of permission-based e-mail marketing (PEM) websites. In order to bridge this knowledge gap, the contribution of this study lies in synthesizing information management/e-commerce, media/communication, as well as...