Payne, Abigail; Scharf, Kimberley; Smith, Sarah - Department of Economics, University of Warwick - 2014
causes. In recent years, individual charity fundraising through these platforms has become a mass activity. Using JustGiving …, the UK’s biggest charity fundraising platform, 21 million people have raised £1.5 billion for over 13,000 charities and … causes since the website was set up in 2001. Recent figures suggest that online donations are still a relatively small part …