McCannon, Bryan C. - In: Managerial and Decision Economics 30 (2009) 2, pp. 135-140
A price takes the form of a cost for either one unit (single-unit pricing) or multiple units (multi-unit pricing). I consider a monopolist selling units of a good to a population of homogeneous consumers to explain why one is preferred to the other. A mental cost arises if the division problem a...