This paper performs a comparative analysis of niche brands. Within surfing and snowsport markets, key companies, with distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality, markets according to unique criteria and evolves...

This paper focuses on the concept of country-of-origin and its effects on consumers’ product evaluation process. Given the increasingly competition in the context of a global market, nowadays it has become a difficult task to create and maintain a sustainable competitive advantage. Consumers...

This study investigates how brand image relates to self-image and how brand consumption contributes to the construction of self. Most of the research on brand image refers to brand attitudes. Day (1970) considers attitudes "a central integrating feature” in marketing theory and advertising...

This paper analyzes the time allocation of Italian spouses to paid work, childcare and household work. The literature suggests that Italian husbands contribute the least to unpaid household work, relative to other European countries, while Italian women have the lowest market employment rates....

This paper focuses on the time allocation of spouses and the impact of economic variables. We present a stylized model of the time allocation of spouses to illustrate the expected impact of wages and non-labour income. The empirical model simultaneously specifies three time-use choices – paid...

This paper is focused on couple households where the wife is the main earner. The economic literature on this subject is particularly scant. According to our estimates, the wife was the main earner in one of every six couple households in France in 2002, including wife-sole-earner households....

This paper analyzes the time allocation of Italian spouses to paid work, childcare and household work. The literature suggests that Italian husbands contribute the least to unpaid household work, relative to other European countries, while Italian women have the lowest market employment rates....

This paper focuses on the time allocation of spouses and the impact of economic variables. We present a stylized model of the time allocation of spouses to illustrate the expected impact of wages and non-labour income. The empirical model simultaneously specifies three time-use choices -paid...

This paper focuses on the time allocation of spouses and the impact of economic variables. We present a stylized model of the time allocation of spouses to illustrate the expected impact of wages and non-labour income. The empirical model simultaneously specifies three time-use choices-paid...

The increase in the proportion of mothers with young children returning to paid employment has generated considerable interest in how women juggle the demands of the workplace with the demands of family. Making workplaces more family-friendly has potential benefits for both employees and...