Gustafson, Christopher R.; Lybbert, Travis J.; Sumner, … - Agricultural and Applied Economics Association - AAEA - 2011
for California-produced Cabernet Sauvignons. The experiment permitted observation of consumer valuation for sensory … attributes of wine, appellations, expert ratings, and wineries. Participants submitted bids each time they received new … valuations, or bids and 944 hedonic “liking” ratings, as well as demographic information, wine consumption data, and a wine …