Goswami, Paromita - In: International Journal of Green Economics 2 (2008) 4, pp. 411-426
been condemned as one of the worst offenders on earth in terms of pollution. The textile industry in India has largely been … technology and in demanding 'pollution-free' garments, this paper probes whether urban Indian consumers are ready to make this … demand for 'pollution-free' garments. The study concludes that there are three segments of consumers: Green Apparel Consumers …