Benbunan-Fich, Raquel; Fich, Eliezer M. - In: Journal of Electronic Commerce in Organizations (JECO) 3 (2005) 1, pp. 35-52
The redesign of a Web presence can be classified as both an IT investment and an e-commerce initiative. Although the empirical literature provides evidence that financial markets are sensitive to e-commerce announcements, it is still unknown what types of announcements affect the value of firms....