La complessità degli stimoli visivi riguarda sia aspetti percettivi che concettuali, il cui effetto congiunto sulle reazioni del consumatore non è ancora chiaro. L’articolo analizza l’interazione tra complessità visiva e concettuale nell’ambito della valutazioni dei loghi. In...

Why would consumers prefer live television, even when tape-delayed broadcasts provide the same sensory experience? We propose that indeterminacy is a key reason. Indeterminate consumption experiences (such as watching sports competitions live on television) unfold in ways that are not decided ex...

The authors dedicate this paper in honor of the memory of their deceased co-author, Erin Anderson. In dyadic business relationships, parties can be incorrect in reading their counterparts' relational closeness. For example, they can overestimate or underestimate the counterpart's commitment to...