Joy appeals appear frequently in marketing, but they have received little attention from marketing researches compared to other emotional appeals (e.g., sexy appeals, humor appeals, and attraction appeals with decorative models). This study examines one particular aspect of the joy appeal in a...

This article presents a meta-analysis on brand personality (BP) by investigating the antecedents and consequences of the BP dimensions of sincerity, excitement, competence, sophistication, and ruggedness, as suggested by Aaker (Journal of Marketing Research 34:347–356, <CitationRef CitationID="CR1">1997</CitationRef>). The authors...</citationref>

Metaanalysen integrieren empirische Befunde mehrerer Untersuchungen zu einer bestimmten Problemstellung und untersuchen die Variabilität dieser Befunde. Damit helfen sie Wissenschaftlern bei der Informationsintegration und -bewertung im Rahmen ihrer Arbeit und unterstützen Praktiker bei der...

This study examines the question of whether the journal ranking VHB-JOURQUAL 2 can be considered as a good measure for the construct “scientific quality”. Various rankings in business research provide the database for the analysis. The correlations between theses rankings are used to assess...

This study investigates how business research scholars’ internationalization strategies influence their research performance and how this relationship is moderated by the availability of different knowledge-based resources. The authors analyze citations to journal articles authored by business...

Based on cultivation theory, self-concept theories, and gender research, this study investigates the influence of TV viewing on female and male consumers' perceived body images and related consumption behavior. The results show that TV viewing biases social perceptions of body images; however,...

Generalizability theory provides an alternative and more flexible approach for construct measurement than classical measurement theory. The theory takes into account several sources of error. Generalizability studies lead to results that allow for designing measurements that optimize the...

Untersuchungen im Rahmen der Persönlichkeitspsychologie zeigen, dass zwischen bestimmten Dimensionen der menschlichen Persönlichkeit (Big Five) und dem Erfolg des Individuums sowohl positive als auch negative Beziehungen bestehen. In der vorliegenden Studie wird untersucht, inwieweit sich...

The development of path-dependent processes basically refers to positive feedback in terms of increasing returns as the main driving forces of such processes. Furthermore, path dependence can be affected by context factors, such as different degrees of complexity. Up to now, it has been unclear...