as a powerful instrument in election campaigning and policy making. The article explains the eight main functions of … political marketing including product function, distribution function, cost function, communication function, new management …

: political communication, attitude towards corruption, interest for civil problems, the ability to negotiate and political …

Our general objective is to characterize the recent and well publicized diffusion of Twitter among politicians in the … propensity and speed of Twitter adoption. A basic analysis of the distribution of first Tweets over time reveals clustering … or newcomer. After we characterize which representatives are most likely to adopt Twitter, we confirm the widespread …

remarkable predictive ability. The purpose of this paper is to update this equation through the 1984 election and then use it to … predict the 1988 election. …

(SNSs) such as Facebook, Twitter and LinkedIn has spawned questions regarding the possibility of using such new platforms in … communication or the process of recruiting. This article explores the characteristics of social media and their impact on business …

500 Banking Brands 2014 report. Brand value is used as the selection criteria of the sample banks and “Twitter” social … Twitter accounts of the banks having the highest brand values in Turkey. The “retweets” and the texts sent by other Twitter … Twitter but also other social networks in addition to their official websites. In addition, the paper displays specific …