This paper investigates the optimal allocation of the marketing budget within the marketing-mix decision variables so that sales (or profit) is maximized in a planning horizon. Since the influence of marketing mix variables upon sales are, in reality, nonlinear and interactive, a geometric...

Computer systems play an increasingly important role in modern enterprises. Such systems represent a major investment, and their performance has major effects on profitability, utilization and user satisfaction. Much effort is therefore directed at the efficient management of these systems, and...