Teng, Weichen; Lu, Hsi-Peng; Yu, Hueiju - In: Telecommunications Policy 33, 10-11, pp. 628-641
Given that no all new mobile telecommunications technology are accepted by the mass market, this study aims to understand the mass adoption of third-generation (3G) mobile phones that is hypothesized to comprise three consumer perceptions: new technology, new service, and new handset. Based on...