The main purpose of this study is to evaluate education supported corporate social responsibility campaigns from customers’ point of view. Within this scope, corporate social responsibility notion has been explained and especially education based social responsibility campaigns have been...

Angesichts des gemessen an den Empfehlungen der Deutschen Gesellschaft für Ernährung zu hohen Pro-Kopf-Fleischverzehrs in der Bevölkerung und der Kenntnis der mit einem erhöhten Fleischkonsum verbundenen negativen Konsequenzen, wird zunehmend über staatliche Steuerungsmaßnahmen zur...

Nowadays, social marketing practices represent an important part of people’s lives. Consumers’ understanding of the need for change has become the top priority for social organizations worldwide. As a result, the number of social marketing programs has increased, making people reflect more...

Social marketing, a concept that has only recently reached its maturity, it’s starting to win ground in Romania as well, although it is many times used clumsily or confused with other concepts that are similar either from a phonetically point of view, either from the point of view of the ways...

In recent years, researchers and health care professionals have shown an increasing interest in the health gain associated with breastfeeding and in the problems arising from bottle feeding. It seems that there has been an ideological shift towards the belief that breastfeeding is beneficial and...

The future landscape of the business worldwide will have the marketing evolutions as a driver. These evolutions will be the response to the changes of business and marketing environment. The paper aims to analyze both the key trends that are shaping the macro environment, markets and consumers...

Little is known on the appraisal of ethically questionable not- for-profit actions such as social marketing advertising campaigns. The present study evaluates the ethical acceptance by adults of anti-obesity threat appeals targeting children, depending on the claimed effectiveness of the...