This study examines factors influencing consumers' acceptance of mobile marketing across three influential markets, namely U.S., China, and Europe. The authors develop an integrative conceptual model on consumers' attitudes and behaviors toward mobile marketing. The authors incorporate three...

Innovative glazing units with improved thermal and optical performance are important for energy saving in buildings. In this work, light diffusing and thermally insulating aerogel glazing units (AGUs) have been assembled by incorporating silica aerogel granules into the cavity of double glazing...

Given the great potential of developing marketing campaigns delivered via mobile devices and the evolution of near-field communication technologies, this study examines factors influencing consumers’ acceptance of untethered, or mobile, marketing across three influential markets: the United...

The study explores the factor structure of the Sirgy et al. [Sirgy MJ, Johar JS, Gao T. Toward a code of ethics for marketing educators. Journal of Business Ethics 2006; 63(1): 1-20] measure of marketing faculty's perceptions of unethical behavior and tests its predictive validity. We surveyed...

Aerogel granulate glazing systems for energy efficient buildings have various promising properties, including their thermal insulation properties and translucent features. In this study, the energy performance of aerogel granulate glazing systems was evaluated by considering an office facade...