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E-marketing evolved from a comparatively isolated group of "dot-com" firms to a mainstream marketing channel activity. This progress has also influenced customers and their "e-behavior" in the process. This study reviews the literature from information systems and marketing and uses...
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What are the timeless truths of advertising? How can agency leaders manage their teams, their creative talent, and clients? To answer these and other questions, the mythology of the 'Golden Age of Advertising' is examined and analyzed herein. Specifically, using ad man Don Draper--protagonist of...
Persistent link: https://www.econbiz.de/10009249767
We describe a newly established research project called SoftLab in the area of computational science and computational engineering. The SoftLab project attempts to link physical laboratory experimentation with computer control and simulation to provide a virtual laboratory for computational...
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The London School of Economics and Political Science study Free trade agreements (FTAs) have the declared aim of seeking to increase global trade and promote economic growth. Historically, economic growth has led to improved population health. Yet this link is now weakening, and attention is...
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This paper reports on a comparative study of the consultation processes used in traffic calming schemes in four British urban areas. The research used evidence from opinion surveys of local residents and interviews with council officers, councillors and community activists to draw conclusions...
Persistent link: https://www.econbiz.de/10005152632