The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or … question of this article. We employ weekly retail scanner data for Germany from 2000 to 2001. We find that discounts are higher …

attributes of the products, with the type of the marketing channel, with characteristics of the innovations and dummy variables …

techniques of corporative planning and management, human resource, marketing and financial planning and the production, these …

Several marketing applications of the Analytic Hierarchy Process (AHP) are reviewed. The paper starts with a brief … and evaluation of marketing mix strategies. Various suggestions for additional research on the AHP and its marketing …

Concept – Management Marketing. The rightful understanding of this compound noun has to take in consideration the … contribute to the conceptual understanding of the notions of Management Marketing and Marketing Management, but also brings some … information concerning other expressions linked to these two notions, namely: management of marketing activities (or Management of …

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …

Germany and Poland. Results indicate that gains from optimal marketing are rather small and uncertain in the real world …Increasing grain price volatility over the last year has revived the discussion on optimal marketing strategies …. Various models of optimal grain marketing have been proposed and simulated in the literature. In this study an overview on …