«Mobile marketing» implies a new model of marketing that uses newmultimedia and connection tecnologies to observe and analyse choicesand behaviors of end users while engaging them in social and interactiveexperiences which result in added value product and services.Based upon these...

User experience research in the field of human-computer interaction tries to understand how humans experience the interaction with technological artefacts. It is a young and still emerging field that exists in an area of tension. There is no consensus on how the concept of user experience should...

E-business is becoming an ever more important part of modern economy in respect of its wide use as well as its extent. Technology by itself is not sufficient for success, its implementation and content are even more important. That is the subject of the user experience studies. This work...

This paper addresses three different approaches which can be employed to adequately answer different questions faced by product developers. These approaches differ in the ways users themselves are involved in developing the "real" user perspective. In participatory design, products and product...

Les recherches en sociologie du tourisme ont mis en évidence la quête d’authenticité qui pousse les individus à rechercher une expérience naturelle et intense qui contribuera à leur divertissement et à leur évasion. Néanmoins, les institutions culturelles et touristiques utilisent de...

Background: This paper connects several sides of the web and mobile usages in business. The idea is to utilize Customer Relations Management (CRM) as the vehicle to establish connection from Web one and Web two into Web three. Objectives: This paper has the main purpose combine efforts in...

Think Aloud is cost effective, promises access to the user’s mind and is the applied usability technique. But keep talking is difficult, besides, the multimodal interface is visual not verbal. Eye-tracking seems to get around the verbalisation problem. It captures the visual focus of...

Limited driving range is an obstacle to adoption of electric vehicles (EVs). We examine from a self-regulation perspective the psychological dynamics underlying individual reference values for three different types of range constructs. In a 6-month field trial 40 EVs were leased to a sample of...

Research in sociology of tourism indicate that people increasingly engage in cultural activities. They search for enjoyment and authentic experiences. Meanwhile, cultural places such as museums tend to rely on Information Technologies (IT) to support the exhibition of cultural artifacts and...