MOLDOVEANU-BARBU, Christina - In: Anale. Seria Stiinte Economice. Timisoara XVIII (2012) May, pp. 287-294
Whether expensive advertising or just low cost publicity, promotional strategies imprint their persuasive items on the … public’s brain and conscience, by manipulating audio, visual and language ingredients. They struggle against human passivity … „information”, „instruction” or „demonstration”, by „humor” or „drama”, by accessing the cognitive or the affective sides; in fact …