In order to contain expenditures for pharmaceuticals, the latest healthcare reforms have focused on decentralising …

, the practicing physicians tend to be older and young doctors are becoming less willing to settle in their own surgery. To … cope with these challenges the Regional Associations of Statutory Health Insurance Physicians in Brandenburg …

In Germany there is an ongoing debate on the adequate distribution of physicians that are obliged to guarantee the …. From a health economics point of view it has to be discussed which role physicians have to play within different forms of … organizing care and cure. In the paper, a standardized utility function that depicts physicians’ interest helps to figure out the …

marketing to increase the market growth. Their marketing actions are addressed mainly to physicians, because doctors are those … question what kinds of methods pharmaceutical companies are using to influence physicians’ prescribing practice. On examples …, social proof and consistence to manipulate on doctors. The paper will try to answer the questions: Are physicians aware of …

physicians and health institutions provide higher level of service to patients. In an empirical study conducted in the … companies' sales representatives and their customers (i.e., physicians subscribers in the primary health protection and … physicians specialists in the secondary health protection that only recommend medicines). …