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Advertising, Promotion, and Competition: A Survey with Special Reference to Food
Connor, John M. - In: Agricultural Economics Research (1981) 1
This article surveys the theoretical and empirical literature on the economics of advertising during the last decade … The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and … advertising and market structure or performance indictors Less progress was found on selected socioeconomic advertising issues …
Persistent link: https://www.econbiz.de/10010919317
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Externality of Sales Activities and Policy Effectiveness
Takaoka, Masanori - Graduate School of Economics, Osaka University - 2014
Externalities exist when companies perform sales activities (e.g., advertising and sales promotions). However, welfare …
Persistent link: https://www.econbiz.de/10010934874
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Четыре вида продвижения товара в маркетинге
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing...
Persistent link: https://www.econbiz.de/10011199843
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Global Framework for Differential Pricing of Pharmaceuticals
Daems, Rutger; Maes, Edith; Ramani, Shyama V. - United Nations University-Maastricht Economic Research … - 2011
This paper examines how equitable, differentiated pricing can improve access to and affordability of medicines, particularly in low- and middle-income countries, and how governments and supranational agencies can create an environment that enables pharmaceutical companies to operate a...
Persistent link: https://www.econbiz.de/10010856414
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Determinants of PRO-industry interactions in pharmaceutical R&D: the case of Mexico
Santiago-Rodriguez, Fernando; Dutrenit, Gabriela - United Nations University, Maastricht Economic and … - 2010
Interactive learning, particularly between firms and public research organizations (PRO), nurtures the dynamics of systems of innovation. Limited interaction contributes to explain poor performance in R&D and ultimately, in innovation by developing countries. But why this is so? Based on...
Persistent link: https://www.econbiz.de/10008693155
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Study of logistics issues in the Indian pharmaceutical industry
Puri, Sandeep; Ranjan, Jayanthi - In: International Journal of Logistics Economics and … 4 (2012) 3, pp. 150-161
Indian pharmaceutical industry is one of the fastest growing sectors of Indian economy but the medicines we take suffer from serious ills: they are not stored and transported the way they ought to be. Pharmaceutical companies face issues related to choosing and working with the right logistics...
Persistent link: https://www.econbiz.de/10010668805
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Tendering and decision-making: a case on pharmaceutical products
Dankers, Sven; Vieira, Rui - In: World Review of Entrepreneurship, Management and … 8 (2012) 2, pp. 236-263
In order to contain expenditures for pharmaceuticals, the latest healthcare reforms have focused on decentralising …
Persistent link: https://www.econbiz.de/10010670125
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Discussion Note: Draft National Pharmaceutical Policy 2006
Network, All-India Drug Action - eSocialSciences - 2006
A note on the long-awaited Draft National Pharmaceutical Policy 2006. The Policy appears to have taken into consideration consumer needs, paying respect to rational therapeutics. A closer examination of the details---which is what policy critique should do—shows a patchy effort that may...
Persistent link: https://www.econbiz.de/10005696014
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The Sectoral System of Innovation of Indian Pharmaceutical Industry
Mani, Sunil - eSocialSciences - 2008
The paper undertakes a detailed mapping out of the sectoral system of innovation of India's pharmaceutical industry. The industry is one of the most innovative industries in the Indian manufacturing sector. The innovation system of the industry has three strong pillars: very pro active...
Persistent link: https://www.econbiz.de/10005699264
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Pharmaceuticals, WTO/TRIPs and Women
Srinivasan, S - eSocialSciences - 2005
This paper looks at the effects of WTO/TRIPS and pharmaceuticals on women. The focus is on the poor and women. The … benefits of health and modern pharmaceuticals. Access to generic low-priced medicines – including medicines for HIV AIDS …
Persistent link: https://www.econbiz.de/10005699276