Empen, Janine; Glauben, Thomas; Loy, Jens-Peter - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012
The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or … and offered more often the closer the brands are sold to the brewery they originate from. In addition, average prices are …, retailers use local beer brands as loss leaders, which can also explain the observed regional pricing strategies. …