The aim of the study was to identify frontal cortex activation in reaction to TV advertisements. We compared three consecutive creative executions of the world-famous Sony Bravia ads ("Balls", "Paints", and "Play-Doh"). We were looking for left hemispheric dominance, which according to the...

Purpose – The aim of this paper is to assess the effects of traditional inputs and firms' R&D capital on labour productivity growth. Design/methodology/approach – The study measures the effects of the traditional inputs on firms' productivity growth, through four procedures: OLS in first...

This paper reexamines the relationship between the Marshall-Lerner (M-L) condition and the effects of exchange rate movements on the trade balance, by integrating the role of product-market structure and the related issue of strategic interaction on tradables prices and international flows....

This paper analyses in a time-series dimension the effect of unemployment benefits schemes on the unemployment of the young members of the Belgian labor force by applying the framework of smooth quantity-constrains. The model is a representation of an aggregate labor market with the coexistence...

The relationship between the CAPM firm Beta and the firm’s microeconomic decisions is by a model under uncertainty, which combines the feature of an ex ante ‘inputs substituable’ production technology and the existence of a specific union which may bargain over different economic...

This paper is concerned with the relationship between exchange rate movements and the behavior of import prices in an unionized oligopoly with international trade. Specifically, the paper highlights the effects of labor market organization - reflected by union power and union-firm bargaining...