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Persistent link: https://www.econbiz.de/10009150130
this changing environment. In this paper, we study the channel-choice, pricing and ordering/production decisions of the …-choice and pricing strategy. When the supplier adopts a dual-channel strategy, the equilibrium contract price decreases in the …
Persistent link: https://www.econbiz.de/10010906819
Channel coordination and, more generally, coordination of activities between interdependent economic agents is even more important today than when the paper was published more than 20 years ago. One reason is the trend toward globalization and outsourcing caused, in part, by the development of...
Persistent link: https://www.econbiz.de/10008787602
expenditures. To identify optimal advertising and pricing decisions, we discuss three possible games (two non cooperative games …
Persistent link: https://www.econbiz.de/10011220301
In this paper, we consider a seller–buyer channel in which marketing expenditure is an endogenous decision for the buyer. We assume that both the unit marketing expenditure and the unit price charged by the buyer influence the end demand for the product. We model the seller–buyer...
Persistent link: https://www.econbiz.de/10008473484
We analyze pricing and protection (digital rights management) strategies in a two-echelon supply chain that consists of … the Target criterion—and, for each criterion, we obtain the dependence between the pricing and the protection investment …
Persistent link: https://www.econbiz.de/10011076774
In this paper, we consider a static model for advertising strategies and pricing decisions in supply chain with one … cooperative game. The comparison between the three models reveals that the advertising, the pricing, the consumer demand and the …
Persistent link: https://www.econbiz.de/10011201778
We develop a competitive pricing model which combines the complexity of time-varying demand and cost functions and that …
Persistent link: https://www.econbiz.de/10005090710
This study considers pricing policies in a supply chain with one manufacturer, who sells a product to an independent … model parameters, and the profits are compared for two game settings. The findings show that improving brand loyalty is …
Persistent link: https://www.econbiz.de/10010588342
In this paper, we consider a supply chain consisting of two manufacturers and a retailer. The first manufacturer is a traditional manufacturer that produces the new product, while the second manufacturer operates a reverse channel producing remanufactured products from used cores. Both...
Persistent link: https://www.econbiz.de/10010594414