Fiorillo, Fabio; LILLA, Marco; STAFFOLANI, Stefano - Dipartimento di Scienze Economiche e Sociali, Facoltà … - 2013
purchase advertising in order to increase their market shares. The model aims to evaluate the general equilibrium consequences … of such a behaviour. It analyses the eects of a taxation of advertising on demand for the nal good, on working time and … on individual well-being. We conclude that, unless the direct eects of advertising on utility are strong, a positive tax …