Alarcón, F.; Alemany, M.M.E.; Ortiz, A. - In: International Journal of Production Economics 120 (2009) 1, pp. 100-114
In recent years, the creation of supply chains (SCs) and selling networks (SNs) has offered firms new business opportunities based on collaboration and cooperation. One of these opportunities consists in a better response to dynamic market needs by marketing products/services packages (PS-Ps)...