Shabbir, Muhammad Shahbaz; Shamim, Amjad; Kaleem, Ahmed; … - In: International Journal of Economics and Business Research 3 (2011) 4, pp. 459-467
This study is conducted to explore the impact of creativity on yield management in the hotel industry of Pakistan … Rawalpindi, Islamic Republic of Pakistan. Findings indicate that the overall creativity has a significant impact on yield … management and creativity is likely to emerge if employees are given a tension free environment, support by the management …