Kotliarov, Ivan - In: Annals of Economics and Finance 12 (2011) 1, pp. 139-156
The present article contains an analysis of differences between licensing and franchising. It is demonstrated that … models of royalty rate calculation developed for licensing should not be applied to franchising as benefits received by … licensee and franchisee are different. It is proposed to include in the model of royalty calculation the risk reduction …