Budapesten és Győrben végzett, négyszáz fős megkérdezésen alapuló ökonometriai és hagyományos statisztikai feldolgozásból származó adatok alapján megállapítható, hogy az ökológiai gazdálkodásból származó termékek iránti városi fogyasztói igényt a földrajzi hely,...

B udapesten és Győrben végzett négyszáz fős, megkérdezésen alapuló ökonometriai és hagyományos statisztikai feldolgozásból származó adatok alapján megállapítható, hogy az ökológiai gazdálkodásból származó termékek iránti városi fogyasztói igényt a megkérdezés...

Human Society evolution determines adaptation to the modalities through which the organization is able to know the market. The contact between organizations and consumer is made by the marketing activity, imposing a mutual long term relationship for both parties. The Japanese market had realized...

Recent work suggests that consumers respond differently to taxes that are included in a good’s posted price and taxes that are added upon checking out at the register. This paper investigates how the government’s choice between these posted and register taxes affects the distribution of a...

Recent work suggests that consumers respond differently to taxes that are included in a good’s posted price and taxes that are added upon checking out at the register. This paper investigates how the government’s choice between these posted and register taxes affects the distribution of a...

The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...

The use of the Internet for shopping is increasing worldwide. Therefore, it has become very important to understand how consumers perceive its benefits and risks. In this paper, we address perceived benefits and risks of online shopping in Spain and Scotland. Building upon previous work done by...

This paper offers an extensive review of conceptual and quantitative studies on the implications of business-to-consumer (b2c) e-commerce on mobility. To create a more comprehensive understanding of the mobility implications we also discuss the complementary side: freight transport. Most studies...

L’integrazione tra diversi canali di vendita è una delle decisioni strategiche più attuali nel settore del commercio al dettaglio. Questo lavoro si propone di analizzare alcuni dei fattori esogeni ed endogeni influenti sulle decisioni d’integrazione multicanale del retailing europeo....

In an increasingly globalized world, dependent on information technology, distribution companies are searching for new marketing models meant to enrich the consumer’s experience. Therefore, the evolution of new technologies, the changes in the consumer’s behaviour are the main factors that...