The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org

The relationship between U.S. nursery industry sales and seven major Integrated Pest Management (IPM) practices was investigated using smooth transition spatial autoregressive models. Controlling for selected production, management, and marketing practices, the results showed that the...

The PDF is very large (29MB). To download one chapter at a time, go to http://dx.doi.org/10.9752/TS041.04-2010.

Plants are often merchandised with minimal packaging, thus, consumers have only the plant itself (intrinsic cue) or information signs (extrinsic cues) on which to assess product and on which to base their purchase decision. Our objective was to explore consumers’ preference for select plant...

The relationship between the consideration of future and immediate consequences (CFC) and consumer preference for gasoline, cellulose-based and corn-based ethanol fuels was investigated using data from a representative panel of U.S. consumers. A panel of U.S. consumers completed the...

Although consumer behavior research has investigated impulsive buying behavior since the early 1950s, no studies explored the relationship between eye gaze metrics, buying impulsiveness scores and purchase decisions. The present study is a preliminary approach to setting consumer purchase...

Common marketing strategies include emphasizing products’ “green†or environmentally friendly at-tributes and characteristics to appeal to a growing market of environmentally conscious consumers. While previous studies have used product labels such as “eco-friendly,â€...