Salo, Jari; Lehtimäki, Tuula; Simula, Henri; … - In: International Journal of E-Business Research (IJEBR) 9 (2013) 4, pp. 16-32
Limited attention is paid in the academic literature to how business markets and marketers have harnessed social media. The purpose of this study is to depict how companies in business markets have been using social media and what kinds of future strategic actions they have planned for it. The...