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THE FORMATION OF CONSUMER’S PERCEIVED RISK AND RISK AVERSION IN THE CONTEXT OF INNOVATION ADOPTION: A QUALITATIVE RESEARCH

FLOREA, Dorian-Laurentiu - In: Network Intelligence Studies (2014) 4, pp. 223-232

The level of perceived risk is acknowledged to determine the innovation adoption decision. Yet, despite being largely studied in a manifold of disciplines, we still have a poor understanding of its formation from a marketing perspective. This paper offers valuable insight on how perceived risk...

Persistent link: https://www.econbiz.de/10010938114

The Meaning Of Perceived Risk In Purchasing Decisions Of The Polish Customers

Maciejewski, Grzegorz - In: Analele Stiintifice ale Universitatii "Alexandru Ioan … 58 (2011) november, pp. 281-304

In the article, by means of qualitative and quantitive research methods, the following questions have been answered: What is risk for Polish consumer? Is the consumer aware of a risk of failed purchase? And if so, what types of risks do they perceive? Then finally, which risks are the most...

Persistent link: https://www.econbiz.de/10010877235

Effect of Situational Factors on Store Format Choice Behaviour in Food and Grocery Retailing in India - A Multiple Discriminant Analysis

Jayasankaraprasad, Cherukuri - In: IBSU Scientific Journal 4 (2010) 2, pp. 5-33

A shopping situation is a particular act of buying behaviour occurring at a specific point in space and time. The … better understand the effect of situational variables on consumers retail format choice behaviour in food and grocery and, as … published academic literature and empirical findings relating to store format choice behaviour in grocery retailing in India …

Persistent link: https://www.econbiz.de/10008836637

Multidimensional analysis of perceived risk in commercial air travel

Boksberger, Philipp E.; Bieger, Thomas; Laesser, Christian - In: Journal of Air Transport Management 13 (2007) 2, pp. 90-96

This study attempts to assess the role of perceived risk in air passenger behaviour. A survey of 889 respondents is …

Persistent link: https://www.econbiz.de/10011162711

Customer Perceived Risk on Store Brand Products: A Study on Malaysian Hypermarket Consumer Perspective

Yasmin, Farzana; Yajid, Shukri Ab.; Khatibi, Ali - In: International Journal of Academic Research in Business … 4 (2014) 9, pp. 572-589

This study has focused on the customers’ perceived risk and its influence on consumers’ attitude towards retailer bands in Malaysian hypermarkets from customers’ behavioural perspective. An adapted survey questionnaire was used for data collection. Total 400 questionnaires were distributed...

Persistent link: https://www.econbiz.de/10011084886

Credibility of Collective Brand as a Source of Equity: An Empirical Application for Spanish Wine Market

Dopico, Domingo Calvo; Blazquez, F.; Tudoran, Alina - European Association of Agricultural Economists - EAAE - 2009

The appearance of consumers groups increasingly concerned about the quality of food products, together with an increasingly competitive environment and domestic saturated markets, has led companies to achieving differentiated quality. The wine sector is immersed in this situation. Valuation of...

Persistent link: https://www.econbiz.de/10008555601

A unified perspective on the factors influencing usage intention toward mobile financial services

Lee, Yong-Ki; Park, Jong-Hyun; Chung, Namho; Blakeney, … - In: Journal of Business Research 65 (2012) 11, pp. 1590-1599

This research proposes that the factors influencing the intention to use mobile financial services (MFS) include general technology perceptions, technology-specific perceptions, user characteristics, and task-user characteristics. Most previous research examines customer satisfaction with MFS....

Persistent link: https://www.econbiz.de/10010588279

Personal innovativeness, security and privacy as determinants of e-trading adoption

Roca, J.C.; Machado, J.J. Garcia; Vega, J.J. De La - In: International Journal of Electronic Finance 4 (2010) 3, pp. 269-286

Motivated by the growing interest in electronic brokerage firms, we focus our research questions on examining the factors that contribute to acceptance of online trading systems. The research model, based on a Technology Acceptance Model (TAM) and added perceived security, perceived privacy and...

Persistent link: https://www.econbiz.de/10008755377

Individual acceptance of the biogas innovation: A structural equation model

Emmann, Carsten H.; Arens, Ludwig; Theuvsen, Ludwig - In: Energy Policy 62 (2013) C, pp. 372-378

The rapid spread of biogas production in Germany has resulted in an increased public debate over this new business branch. Today the production of biogas is much more controversially debated than several years ago. At the same time it could be proven that even among farmers themselves the...

Persistent link: https://www.econbiz.de/10011047412

Willingness-to-pay to prevent Alzheimer’s disease: a contingent valuation approach

Basu, Rashmita - In: International Journal of Health Care Finance and Economics 13 (2013) 3, pp. 233-245

As the prevalence of Alzheimer’s disease (AD) increases, the need to develop effective and well-tolerated pharmacotherapies for the prevention of AD is becoming increasingly important. Understanding determinants and magnitudes of individuals’ preferences for AD prevention programs is...

Persistent link: https://www.econbiz.de/10010987778

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