Upadhyay, Yogesh; Singh, S. K. - In: Vision 14 (2010) 1-2, pp. 67-78
Ubiquity of celebrity endorsements has attracted all around attention to make it more effective. This has emerged over the period as a prevalent form of advertising. Majority of celebrities made part and parcel of advertisements are either from cinema and or are the sportspersons. Youths imitate...