Voleti, Sudhir; Ghosh, Pulak - In: Journal of the Royal Statistical Society Series A 177 (2014) 1, pp. 135-152
type="main" xml:id="rssa12004-abs-0001" <title type="main">Summary</title> <p>Product offerings in many grocery product categories in supermarkets display varied branding structures built around a discernible branding hierarchy typically comprising brands, subbrands and stock keeping units. Firms often want to know what...</p>
