This paper aims at discussing the issue of governing creativity exemplifying the case of Berlin. Berlin has a fast growing creative industry that has become the object of the city's development policies and place marketing. The core question is: What are the spatial-organizational driving forces...

If places are increasingly regarded as brands in both the practice of place marketing and its associated theory, then the study of place names (toponymy) arguably overlaps with theories and concepts involving brand naming within the marketing literature. This paper synthesises the diverse...

This paper extends Mehrabian and Russell's Stimulus-Organism-Response framework to investigate the influence of two selected environmental variables – esthetic design and tenant variety – relating to an urban shopping area on consumers' emotional states and actual shopping responses. Results...

This paper provides a detailed examination of the marketing of Hadrian’s Wall in northern England. The focus of this case is built around two themes which encapsulate the complexities and challenges of marketing such a place entity: (1) the Wall’s existence as an historical monument of...

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Performance measurement was introduced in the public sector to evaluate the impact of policy intervention. It has been heavily promoted to UK town centre managers in recent years by the government, retailers, and the Association of Town Centre Management (ATCM). Using data from interviews...

The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private...

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of...

The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private...