Serena, Mascherpa; Mario, Nicoliello - In: Micro & Macro Marketing (2010) 2, pp. 149-168
, brand awareness and organizational relations. Generally sport sponsorship and especially football sponsorship have showed … the main features of sponsorship in Italian Football Clubs, analyzing particularly: a) the firm sponsor's industries, b …) the amount of their investments, c) the differences between Italian Football League and other European ones. …