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Die Marktsegmentierung zählt neben der Neuproduktplanung und Preisgestaltung zu den wesentlichen Einsatzgebieten der … über die vorliegenden methodischen Ansätze zur Verknüpfung von Conjoint-Analyse und Marktsegmentierung und zeigt die …
Persistent link: https://www.econbiz.de/10005607529
The prevailing approach to transport market segmentation which identifies two distinct groups, “captive” and “choice” users, has widely been used by professionals and scholars despite the ambiguity associated with these terms. Furthermore, conflicting interpretations from the point of...
Persistent link: https://www.econbiz.de/10010989482
We use an extensive sample of 763 bonds issued by financial institutions of three countries of the “European South”, in 1997, one year before the selection of the “first-wave” EMU participants, and in 1999, EMU’ s starting year, to investigate the extent to which the aforementioned...
Persistent link: https://www.econbiz.de/10010991731
In a service-dominant paradigm, service is the core of society and industry. This study explores the hierarchical roles of core service, facilitating service, and supporting service that affect customer satisfaction in the service industry. Cable TV services in Taiwan are employed as an example,...
Persistent link: https://www.econbiz.de/10010993032
We consider a model in which a profit-maximizing organization called the monopolist faces N _ 2 different (micro) market segments while the number k of market segments is chosen the regulator, where k is an integer between 1 and N. Unless k = 1 or k = N, the monopolist's profit maximization is a...
Persistent link: https://www.econbiz.de/10010854428
We study a price competition game in which customers are heterogeneous in the rebates they get from either of two firms. We characterize the transition between competitive pricing (without rebates), mixed strategy equilibrium (for intermediate rebates), and monopoly pricing (for larger rebates).
Persistent link: https://www.econbiz.de/10010875263
discriminatory pricing. We show that our theory is largely consistent with observed evidence. This paper also provides some policy …
Persistent link: https://www.econbiz.de/10010875333
Using a simple model of the world canola market, this paper explores the consequences of the introduction of GM canola on prices, production and consumer welfare. In particular, the model contains heterogeneous consumers who differentiate between GM and non-GM canola, but who can be captured by...
Persistent link: https://www.econbiz.de/10010881464
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. More info: www.ifama.org
Persistent link: https://www.econbiz.de/10010909742
The IFAMR is the official journal of IFAMA. www.ifama.org
Persistent link: https://www.econbiz.de/10010909763