Meneses, Odília A. M.; Teixeira, Aurora A C - In: Economics and Management Research Projects: An … 1 (2011) 1, pp. 25-35
Tourism is a growing and an extremely competitive sector. To be competitive, tourism firms need do innovate, responding to the more and more demanding tourist. Nonetheless, research on this field is limited and insufficient. In Portugal, the tourism sector is a highly strategic sector for the...