Expenses represent one component of the binomial that determines a company’s financial performance, the other component being the incomes. Diagnosing performance as part of the performance management has the purpose of providing managers with a feedback on previous actions and it acts as a...

The process of the European integration and the developing of the internal market have led to the necessity of introducing a common policy for the consumers’ protection. As the policy for the consumers’ protection has been established as a well-structured policy at the levelof the European...

Based on a very rich literature regarding the requirements for successfully selling in nowadays conditions, the present paper brings into discussion what might become a new concept, relevant for better understanding the role that salespeople are expected to play: the concept of...

In the functional market economy, due to the intense competition, the service suppliers are forced to consider, as far as utility and the tariff of the services are concerned, the needs, requests and expectations of the consumers. This fact is imposed with necessity because the consumers are...

The extraordinary impact of the information technology, everything that is or becomes „e”, puts its mark on the whole economic, social, cultural life of the mankind and virtually governs the whole modern world. In a world dominated by the small „e”, in a world that doesn’t stop talking...

E-commerce highlights the vast area of electronic interchange connected to the commercial activities that involve both the relations between enterprises as well as the relations between enterprises and consumers, referring especially to information interchange, product transactions, equipments,...

The consumers play an important role in the protection of environment by their choices when they purchase products. Consequently, with a view to manufacture products with minimum impact on environment as well as to influence the conduct of consumers and improve the ecological performance of...