Mellström, Carl; Johannesson, Magnus - In: Journal of the European Economic Association 6 (2008) 4, pp. 845-863
In his seminal 1970 book, The Gift Relationship, Richard Titmuss argued that monetary compensation for donating blood might crowd out the supply of blood donors. To test this claim we carried out a field experiment with three different treatments. In the first treatment subjects were given the...