Lin, Yi Hsin; Lin, Feng Jyh; Ryan, Chris - In: The Service Industries Journal 34 (2014) 9-10, pp. 811-827
This study examines how an intention on the part of tourists to purchase items for daily use is determined by their awareness of franchise-branded stores, the image of those brands, and the perceived risk of purchase from non-franchised stores within Taiwan. In that country franchised chains are...